Californian wine producer Rodney Strong Vineyards has announced that it has appointed Banks Channel to assist its export drive in the Caribbean, Mexico, and Central America.

The agreement took effect from last month.

"Banks Channel has been a stalwart champion of the California wine industry in the Caribbean," said Carmen Castaldi, senior vice president at Strong. "We are thrilled to be associated with this world-class team and are confident that this partnership will bring Rodney Strong Vineyards to consumers in these destination markets."

Banks Channel was originally a division of North Carolina-based American Premium Beverage, but in 2001 John Fragakis and Robert Bowman acquired the company.

"Both John and I have admired the Rodney Strong brand for many years, even though neither of us had the opportunity to work with the organisation," Bowman said. "We have high regard for the wines and are optimistic about the opportunities for Rodney Strong in the export markets we serve."

Rodney Strong Vineyards produces wines from four Sonoma County appellations, Russian River Valley, Chalk Hill, Alexander Valley and Sonoma Coast. In addition to its Sauvignon Blanc, Chardonnay, Cabernet Sauvignon, Merlot, Zinfandel and Pinot Noir, the company also produces a  meritage blend under the brand name Symmetry.