The Spanish wine region of Ribera del Duero has lined up a marketing campaign for the US market.

Trade body Consejo Regulador of Ribera del Duero said today (21 July) that the campaign, entitled 'Drink Ribera, Drink Spain, will benefit from an investment of in the region of EUR1m (US$1.4m).

The push, which will include media outreach, social media initiatives, trade education, events marketing, consumer sampling and advertising, will break in the country next month.

"This will be a breakthrough campaign that highlights Ribera del Duero as Spain's greatest wine discovery," said Jose Trillo, president of the Consejo Regulador of Ribera del Duero. "Spanish wines benefit from growing recognition in the US and we look forward to introducing consumers to the tremendous quality and value our wines deliver."

The body has chosen New York-based agency Gregory White PR to oversee the campaign.