Ribena has unveiled plans to use 100% recycled plastic in its portfolio of plastic bottles in the UK.

The company said today (24 September) that it will become the first in the country's soft drinks industry to increase the recycled content of its ready-to-drink bottles from 40% to 100%.
All Ribena bottles, currently made with 40% PET, from October will be made from plastic that has already been recycled at least once and can be recycled again after use. The bottle cap and sleeve are fully recyclable, but are not made from recycled materials, the company said.

The Ribena squash range will adopt a 100% recycled plastic bottle ethos within the next six months.

Ribena marketing director Anne MacCaig said: "Today's announcement hasn't been without its challenges but it is a major step forward for sustainable packaging. With nine out of ten consumers saying they think it would be good if packaging contained recycled plastic, we're confident that they will welcome the move to 100% recycled plastic. Three-quarters of consumers believe we have a duty to recycle, but almost 13m plastic bottles go to landfill everyday. This mismatch shows there's a real need for improved recycling facilities in the UK to enable consumers to recycle more, particularly while they're on the go."

GlaxoSmithKline, the manufacturer of Ribena, is working with recycling charity RECOUP in an effort to bring recycling facilities onto the High Street. The company will run a trial until the end of the year by installing four 'reverse vending' machines in high-footfall locations across England to encourage consumers to recycle products.

MacCaig added: "This recycling trial is in its infancy, but it follows a shrewd and imaginative concept and we have no doubt that it will be great success. Consumers are more concerned about the environment than ever before, and the scheme will provide them with a convenient and environmentally-friendly way to dispose of their used soft drinks bottles."

The news follows Ribena recently replacing the PVC sleeves on its bottles with recyclable shrink sleeves.The company said it will continue to work closely with Tetra Pak to support the recycling of this packaging format.