UK: Ribena set for GBP8.5m marketing drive
By just-drinks.com editorial team | 23 October 2006
GlaxoSmithKline is to spend GBP8.5m (US$15.9m) on a marketing package for its flagship still juice brand Ribena, the UK-based company said today (23 October).
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
GlaxoSmithKline is to spend GBP8.5m (US$15.9m) on a marketing package for its flagship still juice brand Ribena, the UK-based company said today (23 October).
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
UK: Greene King launches "English speciality" beer
UK regional brewer Greene King has launched what it claims to be the first bottled English speciality beer.
UK: Pernod enjoys happy Christmas in UK off-trade
Pernod Ricard is toasting a strong performance in the UK off-trade over the Christmas period.
UK: E&J Gallo toasts buoyant UK showing
E&J Gallo Winery was the fastest growing wine producer in the UK last year, according to industry figures.
