AUSTRIA: Rexam to boost capacity for Red Bull can production

By | 26 November 2012

Rexams plant in Austria only makes Red Bull cans

Rexam's plant in Austria only makes Red Bull cans

Rexam is to invest GBP20m (US$32m) in a fourth line at its Austrian plant to boost production of Red Bull cans.

The Ludesch plant, which exclusively makes cans for Red Bull’s filling partner Rauch, will see capacity increase from 2bn cans a year to 2.7bn, London-based Rexam said last week. The new line will open late next year, the company said.

“We have a great working relationship with Red Bull and recognise their growing needs as a leading global brand,” Rexam's key account director Guido Klinkhammer said. 

Rexam makes a range of can shapes and sizes for Red Bull at the Ludesch plant, it said.

The company posted a net sales rise of 3% in first-half results released in August while operating profits at its beverage can unit jumped by 9%.

Expert analysis

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Canadean's "Red Bull GmbH: Consumer Packaged Goods Company Profile & SWOT Report" contains in depth information and data about the company and its operations. The profile contains a company overview, business description, SWOT analysis, key facts, information on products and services, details of locations and subsidiaries. Summary Canadean's "Red Bull GmbH: Consumer Packaged Goods Company Profile & SWOT Report" is a crucial resource for industry executives and anyone looking to access key information about Red Bull GmbH Canadean's "Red Bull GmbH: Consumer Packaged Goods Company Profile & SWOT Report" report utilizes a wide range of primary and secondary sources, which are analyzed and presented in a consistent and easily accessible format.

Sectors: Soft drinks

Companies: Rexam, Red Bull

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