US: Rexam reacts to speciality can demand
Rexam has adapted to the changing demands for speciality cans in the US.
Rexam Beverage Can North America announced yesterday (7 March) that it has expanded its speciality size capacity across three of its product lines.
While adding 16oz. can capacity to its Oklahoma City plant, Rexam has also converted a 12oz. line in North Carolina to manufacture its 'Sleek' cans. At the same time, Rexam's Illinois facility has added a production line for its 24oz. resealable CapCan. The company said it also intends to add additional Sleek and 24oz. capacity to the Illinois site by the end of the year.
"Consumers are increasingly demanding innovative, eye-catching beverage packages that reflect a desired identity," said Harry Barto, president and CEO, Rexam BCNA. "Specialty size cans are a great example of where we are seeing consumer demand translate into favourable retail price points for beverage marketers.
"We will continue to shift capacity to meet the needs of our customers as we focus on helping beverage marketers build their brands and their business."
On-shelf impact, convenience, shelf-life, brand loyalty and increasingly environmental credentials all factor into the packaging choice for soft drinks brands. Moreover, writes Annette Farr, when it c...
Beverage can company Rexam has posted a slide in first-half profits....
Rexam Beverage Can North America has laid out plans to increase its production capacity for 24oz cans by the first quarter of 2008....
Rexam has agreed to buy Russian beverage can maker, Rostar....
Rexam has formed a joint venture with Mexican packaging firm Envases Universales....
The end of a month-long strike in the US at beverage can company Rexam has hit the firm's bottom line to the tune of US$29.7m....
Rexam is selling its entire glass business. The consumer packaging and beverage can maker, said today (12 March) that it has agreed to divest its glass business to Ardagh Glass Group for GBP449m (US$8...
Double D Beverage is upping its offering in its domestic market....
- The End of the Road for International Beer Brands?
- Allegro: The shape of things to come at Pernod?
- Comment - Another One Bites Bacardi's Dust
- Pernod Ricard's FY Performance by Region, Brand
- US craft vodka puts squeeze on Pernod's Absolut
- Mast-Jägermeister targets UK off-trade boost
- Pernod bemoans tough FY as sales, profits drop
- ASA bans Jägermeister TV ad
- Bacardi announces CFO switch
- SABMiller exec to become CFO at Beam Suntory