UK: Revamped Vladivar takes irreverent line
By just-drinks.com editorial team | 31 May 2006
Repackaged vodka brand Vladivar is aiming to communicate its "irreverent and unconventional persona" in a marketing push in the UK market.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
Repackaged vodka brand Vladivar is aiming to communicate its "irreverent and unconventional persona" in a marketing push in the UK market.
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
UK: CL reshuffles Burn Stewart management
The owner of Burn Stewart Distillers has reshuffled the management team at the Scotch whisky group.
RUSSIA: Tequila set to explode, says Patrón
Russia is set to become a key export market for Tequila producers, according to the company leading the booming super-premium Tequila segment in the US.
RUSSIA: State to make cheap ‘people’s vodka’
The state-owned alcohol producer in Russia is looking to produce a cheap vodka for the country, according to local reports.
