UK: Retailers back responsible drinking initiative
More than 12,000 outlets of major retailers in the UK are to take part in a point of sale campaign called 'Know Your Drinks'.
The campaign, which launches today (21 July), aims to further inform consumers about alcohol units and encourage a more responsible drinking culture in the country.
The campaign has been developed by The Wine and Sprit Association (WSTA) and The Drinkaware Trust and has been designed to run alongside the Government's ongoing 'Know Your Limits' campaign on unit awareness.
Consumers will be provided with advice and guidance at the point of sale via stickers and posters that will outline the alcohol content of individual drinks as well as provide tips and hints about how to enjoy alcohol in a "non-harmful" manner.
Public Health Minister Dawn Primarolo, said: "To make an informed choice about alcohol, people need clear and accessible information. This campaign is a good example of industry taking responsibility for their sales and empowering the customer to make better choices."
Some of the 'Know your drinks" messages at point of sale will include: "Know your drinks…a 125ml glass of 12% ABV wine is 1.5 units". Messaging will be extended to also include tips such as: "Enjoy alcohol responsibly…a few soft drinks can help pace your evening".
"This campaign is all about giving consumers access to practical knowledge about alcohol at the time of purchase," said Derek Lewis, chairman of the Drinkaware Trust. "We believe that in the long run, the cumulative effect of reinforcing messages about units and safe levels of drinking will play a part in creating a more responsible culture in the UK."
The campaign will be run until Christmas, when the messages will change to use a seasonal slant.
The doom and gloom of the economic downturn has for many eclipsed the long-term global problem of climate change, at least temporarily. But, writes Chris Losh, wine producers could be facing far great...
Wine, beer and spirits sectors in the UK have united to press the government to abandon its plans for more duty tax rises this year....
Heaven Hill Distilleries has added two new flavours to its O'Mara's Irish Country Cream....
A new scheme designed to cut underage drinking by asking anyone who looks under the age 25 to show identification has been launched in the UK....
The International Center for Alcohol Policies (ICAP) has appointed a new chairman....
Solera Beverage Group has acquired a majority stake in the PrimeWine Group in Scandinavia....
Economic woes in the US have begun to erode growth on the country's spirits market, hitting volumes at Pernod Ricard and Diageo, new figures show....
Irish whiskey distillers are in the advanced stages of drafting a document to give their products protected name status in the EU....
- Interview - Pernod Ricard's luxury director
- What's coming up in wine in 2017? - Comment
- Chile's winemakers caught out by Brexit "disease"
- The just-drinks Analyst - 2017 forecasts
- The Cognac Category - Everything you need to know
- Diageo Australia names new commercial head
- Edrington readies Americas, GTR exec switches
- Suntory sends staff to fat camp - report
- High-end Cognac making recovery in China - Pernod
- "Beer and weed are complements" - analyst
- The Next Seven Big Beverage Markets
- Global vodka insights - market forecasts, product innovation and consumer trends
- Global Cognac insights - market forecasts, product innovation and consumer trends
- Darker Than Before: Global Prospects for Brown Spirits
- Global gin insights - market forecasts, product innovation and consumer trends