FRANCE: Remy to invest €25m a year in Bols
By just-drinks.com editorial team | 17 June 2003
The French wines and spirits group Remy Cointreau is aiming to launch its spirits brand Bols into the world's top-15 spirits brands by 2006, and will invest €25m a year on brand building to achieve that aim.
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The French wines and spirits group Remy Cointreau is aiming to launch its spirits brand Bols into the world's top-15 spirits brands by 2006, and will invest €25m a year on brand building to achieve that aim.
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