Product Launch - TRAVEL RETAIL: Remy Cointreau's St-Remy a la Creme
Click through to view Remy Cointreau's St-Remy a la Creme
Rémy Cointreau's St-Rémy à la Crème
Category - Spirits, brandy, France, 15% abv
Available - From this month
Location - Global travel retail
Price - Not specified, available in 75cl bottles
Distribution - Remy Cointreau
The travel retail division of Remy Cointreau has lined up a global roll-out of the company's liqueur extension of its St-Remy French brandy.
St-Rémy à la Crème hits the travel retail channel after a trial release in North America.
The St-Rémy distillery is located in Machecoul in the Loire valley. The brandy is produced from grapes from the Rhone Valley, Beaujolais, Burgundy, Aquitaine (Bordeaux) and Languedoc Roussillon regions.
Rémy Cointreau Global Travel Retail is launching in travel retail a luxurious creamy version of the world’s leading French brandy.
St-Rémy à la Crème is the perfect combination of a smooth and unctuous cream with the refined and authentic aromas of St-Rémy French brandy. Rich of texture and subtle of flavour, St-Rémy à la Crème opens the door to a new range of sipping and cocktail experiences.
A black and white cow was chosen as the emblem of this innovative expression to evoke the freshness of the French countryside, the lush sun-bathed meadows stretching towards the abundant vineyards.
Matthew Hodges, Marketing and Business Development Director, Rémy Cointreau GTR, commented: “St-Rémy à la Crème was introduced on a trial basis in North America and was such a success that we were persuaded to release it elsewhere in travel retail. This unique French liqueur cream is a most unusual drink – fresh, delicate, smooth and creamy with a strength of character rarely found in a cream liqueur.”
St-Rémy à la Crème is silky beige in colour with pleasing caramel hues. On the nose there are notes of walnut, chocolate and caramel with a suggestion of vanilla. On the palate it is creamy, smooth and subtle. The flavour of hazelnut, creamy chocolate, coffee and cookies gives a delicious sweet sensation.
Cellar Master Martine Pain describes St-Rémy à la Crème as “an elegant combination of smooth cream and the unique authentic aromas of St-Rémy French brandy” and recommends that it is enjoyed neat, on ice or as a long drink with coffee.
The original St-Rémy distillery was established in 1886 in Machecoul, a tiny village located in the Loire valley. St-Rémy met with immediate success in France and began to be exported in the 1920s.
Today St-Rémy VSOP and St-Rémy XO have become highly appreciated by true spirit connoisseurs, and are best-sellers on five continents, with more than 20 awards won in the past six years, making St-Rémy Authentic the world’s leading French brandy.
St-Rémy brandy is rounded, subtle and well-balanced. Its refined character is the result of years of expertise. Each drop of St-Rémy evokes the very best of the French art of living. Made with wines from the regions of the Rhone Valley, Beaujolais, Burgundy, Aquitaine (Bordeaux), Languedoc Roussillon, it is a genuine blend of French traditions, distilled once or twice and aged until just the right moment. The exquisite recipe continues to be passed from generation to generation and is a closely guarded secret known only by our cellar master Martine Pain, who has been meticulously blending St-Rémy for more than 20 years.
Original source: Company Release
I can't remember precisely when I first saw the BRIC acronym. Indeed, with only ten years' experience of the drinks industry, it seems to be have been around longer than I have. I can remember, howeve...
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