Product Launch - TRAVEL RETAIL: Remy Cointreau's St-Remy a la Creme

By | 14 November 2012

Click through to view Remy Cointreaus St-Remy a la Creme

Click through to view Remy Cointreau's St-Remy a la Creme

view 1 related image

Rémy Cointreau's St-Rémy à la Crème

Category - Spirits, brandy, France, 15% abv

Available - From this month

Location - Global travel retail

Price - Not specified, available in 75cl bottles

Distribution - Remy Cointreau

The travel retail division of Remy Cointreau has lined up a global roll-out of the company's liqueur extension of its St-Remy French brandy.

St-Rémy à la Crème hits the travel retail channel after a trial release in North America.

The St-Rémy distillery is located in Machecoul in the Loire valley. The brandy is produced from grapes from the Rhone Valley, Beaujolais, Burgundy, Aquitaine (Bordeaux) and Languedoc Roussillon regions.

Show the press release

Rémy Cointreau Global Travel Retail is launching in travel retail a luxurious creamy version of the world’s leading French brandy.

St-Rémy à la Crème is the perfect combination of a smooth and unctuous cream with the refined and authentic aromas of St-Rémy French brandy. Rich of texture and subtle of flavour, St-Rémy à la Crème opens the door to a new range of sipping and cocktail experiences.

A black and white cow was chosen as the emblem of this innovative expression to evoke the freshness of the French countryside, the lush sun-bathed meadows stretching towards the abundant vineyards.

Matthew Hodges, Marketing and Business Development Director, Rémy Cointreau GTR, commented: “St-Rémy à la Crème was introduced on a trial basis in North America and was such a success that we were persuaded to release it elsewhere in travel retail. This unique French liqueur cream is a most unusual drink – fresh, delicate, smooth and creamy with a strength of character rarely found in a cream liqueur.”

St-Rémy à la Crème is silky beige in colour with pleasing caramel hues. On the nose there are notes of walnut, chocolate and caramel with a suggestion of vanilla. On the palate it is creamy, smooth and subtle. The flavour of hazelnut, creamy chocolate, coffee and cookies gives a delicious sweet sensation.

Cellar Master Martine Pain describes St-Rémy à la Crème as “an elegant combination of smooth cream and the unique authentic aromas of St-Rémy French brandy” and recommends that it is enjoyed neat, on ice or as a long drink with coffee.

About St-Rémy

The original St-Rémy distillery was established in 1886 in Machecoul, a tiny village located in the Loire valley. St-Rémy met with immediate success in France and began to be exported in the 1920s. 

Today St-Rémy VSOP and St-Rémy XO have become highly appreciated by true spirit connoisseurs, and are best-sellers on five continents, with more than 20 awards won in the past six years, making St-Rémy Authentic the world’s leading French brandy.

St-Rémy brandy is rounded, subtle and well-balanced. Its refined character is the result of years of expertise. Each drop of St-Rémy evokes the very best of the French art of living. Made with wines from the regions of the Rhone Valley, Beaujolais, Burgundy, Aquitaine (Bordeaux), Languedoc Roussillon, it is a genuine blend of French traditions, distilled once or twice and aged until just the right moment. The exquisite recipe continues to be passed from generation to generation and is a closely guarded secret known only by our cellar master Martine Pain, who has been meticulously blending St-Rémy for more than 20 years.

Original source: Company Release

Sectors: Product launches, Spirits

Companies: Cointreau, Remy

View next/previous articles

Currently reading -

Product Launch - TRAVEL RETAIL: Remy Cointreau's St-Remy a la Creme

There are currently no comments on this article

Be the first to comment on this article

Related research

Wine

This report analyzes the worldwide markets for Wine in Million Litres. It includes all wine categories, still, (red, white and rose), sparkling, fortified, vermouth, non-grape wine, wine coolers and ice wine. The report provides separate comprehensiv...

Related articles

Preview - Tax Free World Association Asia Pacific Conference & Exhibition 2013

The Travel Retail world will start making its way to Singapore this weekend, in time for next week's TFWA Asia Pacific Conference & Exhibition. Joe Bates takes a look at what visitors to the event can expect as well as how the TR channel in the region is fairing.

Analysis - Developed markets good, but Brazil, India, China bad for Beam Inc

While the developed markets of the 'west' are still proving fruitful for Beam Inc, many of the major emerging markets are set to drag on the company's performance this year, an analyst has warned.

Analysis - Spirits wholesalers in US check their optimism - survey

The number of spirits wholesalers in the US who are optimistic about the future has fallen in the last three months, according to a recent survey.

Read further items in this columns

The Launch Pad - Product Launches

Here's where we bring together all of the product launches covered on just-drinks.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page