US: Remy Cointreau launches US Remy Martin campaign
The campaign uses a "multi-faceted" approach, the company said today (30 October), and features visuals from "today's nightlife scene".
Features include bulletins, wildpostings, and a "three-dimensional, virtual window" where consumers can interact with the campaign.
"We are excited to introduce a different way to reach our consumers," said Roberto Cruz, brand director of Remy Martin at RCUSA. "The interactive window that simulates an exclusive nightclub is currently in production."
The portfolio of Remy Martin cognac includes V.S.O.P, XO Excellence, 1738 Accord Royal, Remy Martin 1989, and Louis XIII.
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