Remy Cointreau buys Mount Gay rum plantation
Mount Gay's plantation belonged to the estate in the 18th century
Remy Cointreau has acquired a 134-hectare plantation in Barbados, for its Mount Gay rum brand.
The historical Mount Gay plantation is situated around the distillery and it was the distillery's domain in the 18th century.
The plantation will be used to create a "luxury terroir rum".
Valérie Chapoulaud-Floquet, CEO of the Rémy Cointreau Group, said: "We saw this unique opportunity as a sign to pursue our goal to create a true luxury rum brand.
"Here in Barbados, we now gather together all the elements to foster the legacy of Mount Gay Distilleries: authenticity, history and terroir, with a single-estate rum, a genuine Barbados historical 'château'."
The company said it was not disclosing the financial details of the transaction.
The company recently reported "healthy growth" for the brand.
- Most Valuable Spirits Brands in 2017 - The facts
- Diageo Africa president O'Keeffe on beer & spirits
- Travel Retail needs a disruptor - Comment
- Most Valuable Beer Brands in 2017 - The facts
- Is sustainability now as important as financials?
- Diageo ready to lock horns with AB InBev in Africa
- Fever-Tree eyes bumper NPD, pack formats for 2017
- Diageo unveils Blender's Batch in the US
- Heineken mulls M&A with $1.75bn notes issue
- Heineken sees Tesco pull SKUs in UK
- Central and East Europe Report Package
- Battle of the Generations - The fight for iGen, Millennial, Gen X and Baby Boomer consumers
- Global vodka insights - market forecasts, product innovation and consumer trends
- Global Scotch insights - market forecasts, product innovation and consumer trends
- Spirit Market in the Top 5 European Countries to 2021 - Market Size, Development, and Forecasts