Product Launch - US: Remix's Remix Cocktails
By Andy Morton | 17 May 2012
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Click through to view Remix's Remix Cocktails |
Remix's Remix Cocktails
Category - RTD cocktail, vodka, flavoured, 13.9% abv
Available - From 15 June
Location - Rhode Island, New Jersey, Illinois, Georgia and Massachusetts with rollout extended throughout summer and fall
Price - SRP US$14.99 per 75cl bottle
Distribution - Remix
The Remix team has launched Remix Cocktails in partnership with reality TV personality DJ Pauly. The drinks are vodka-based cocktails with names related to the Jersey Shore star and marketed using his image.
The cocktails are Oye Mojito, Yeah Yumberry, Strawberry Holla-peno and Starfruit and will initially be sold in DJ Pauly's home state of Rhode Island with a wider rollout to follow.
Remix said the cocktails are designed to be drunk at home with friends before going out in an activity known as “pre-gaming”. A spokeswoman for the brand said the drinks will “fill a void in the pre-game RTD market”.
The Remix team includes Tom Bruno, formally of Sidney Frank, and David Kanbar, formally of Skyy Vodka and co-founder of Skinnygirl Cocktails.
Expert analysis
The Future of the Spirits Market in the US, to 2016
Future of the Spirits Market in the US, to 2016 is the result of Canadean’s extensive market research covering the Spirits market in the US.
Sectors: Product launches, Spirits
Companies: Skyy
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