Product Launch - US: Remix's Remix Cocktails

By | 17 May 2012

Click through to view Remixs Remix Cocktails

Click through to view Remix's Remix Cocktails

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Remix's Remix Cocktails

Category - RTD cocktail, vodka, flavoured, 13.9% abv

Available - From 15 June

Location - Rhode Island, New Jersey, Illinois, Georgia and Massachusetts with rollout extended throughout summer and fall

Price - SRP US$14.99 per 75cl bottle

Distribution - Remix

The Remix team has launched Remix Cocktails in partnership with reality TV personality DJ Pauly. The drinks are vodka-based cocktails with names related to the Jersey Shore star and marketed using his image.

The cocktails are Oye Mojito, Yeah Yumberry, Strawberry Holla-peno and Starfruit and will initially be sold in DJ Pauly's home state of Rhode Island with a wider rollout to follow.

Remix said the cocktails are designed to be drunk at home with friends before going out in an activity known as “pre-gaming”. A spokeswoman for the brand said the drinks will “fill a void in the pre-game RTD market”.

The Remix team includes Tom Bruno, formally of Sidney Frank, and David Kanbar, formally of Skyy Vodka and co-founder of Skinnygirl Cocktails.

Expert analysis

The Future of the Spirits Market in the US, to 2016

Future of the Spirits Market in the US, to 2016 is the result of Canadean’s extensive market research covering the Spirits market in the US.

Sectors: Product launches, Spirits

Companies: Skyy

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