EUROPE: Refresco to sell Gerber Emig German site for merger approval
The proposed merger of bottling firms Refresco and Gerber Emig has been given the green light by the European Commission, subject to one condition.
The deal, first announced in April, will see the companies become one entity, known as Refresco Gerber. However, for the deal to go ahead, the EC said UK-based Gerber Emig's production plant in Waibstadt, Germany must be sold.
A review by the EC concluded that the deal, as proposed, would have “eliminated an important competitor from the market of private label bottlers for supermarkets in France, Germany and Belgium in particular in relation to fruit juices, juice drinks, nectars and still drinks bottled in aseptic PET”.
The EC said it had “concerns that the remaining competitors would have been unable to exercise a sufficient competitive constraint on the merged entity to avoid price increases”.
Netherlands-headquartered Refresco has offered to sell Gerber Emig's production and bottling plant in Waibstadt, the EC noted.
- Why Chinese beverages won't conquer the world
- Is “Craft” the Next Big Thing for Soft Drinks?
- Gin: Plymouth's from Plymouth, London's from...?
- Petropolis Finally Moving into SABMiller's View?
- Coca-Cola pressure builds as bid rumours swirl
- Diageo confirms Australia RTD abv drops
- Pernod launches online Ballantine's "experiment"
- Global vodka sales slip in 2013 - research
- SABMiller returns to Brazil with Petropolis tie-up
- Pernod takes Absolut Warhol push to Travel Retail
- Early Signals: future scenarios that will drive consumption and product innovation over the next five years
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research
- Global vodka insights - market forecasts, product innovation and consumer trends research
- The IWSR Forecast Report - 2014-2019 Global Review
- Global Beer Opportunities: Beyond Standard Lager