US: Reed's to launch in France

By just-drinks.com editorial team | 18 April 2008

Reed's is to launch a number of its products in France after agreeing a deal with a French distribution partner Reed's Natural.

The distribution company has been created by two French entrepreneurs to exclusively market Reed's brand products in France. It will introduce Reed's Extra Ginger Brew, Reed's Raspberry Ginger Brew and Reed's Spiced Apple Brew in 100 select cafés in Paris.

Pending successful results from the initial launch, Reed's Natural plans to introduce these products to at least 1,000 of the approximate 60,000 cafés located in France, the comapny said.

Christopher Reed, founder and CEO of Reed's said: "Our partnership with Reed's Natural marks our initial introduction into the French marketplace. We believe Reed's high quality, all natural and great tasting beverages will resonate well with French consumers."

Sectors: Soft drinks