US: Reed’s seals Boston distribution deal

By | 1 November 2007

Reed's Inc. has teamed up with Burke Distributing Corporation to distribute its beverages throughout the greater Boston area.

The US soft drinks producer said today  (1 November) that Burke Distributing Corporation, which has distributed beer and other beverages, such as Samuel Adams, Miller Genuine Draft, Coors and Red Bull, will help it enter the Boston marketplace as part of its expansion strategy.

Reed's Inc founder and CEO Christopher Reed said:  "We are very excited with Burke Distributing Corporation's decision to add Reed's product line to its beverage portfolio, which we believe is a testament to Reed's reputation for providing high-quality, all-natural products. We remain committed to extending the reach of the Reed's brand to the mainstream marketplace in order to meet the growing demand for Reed's portfolio of products."

Burke Distributing Corporation president William Burke added: "Reed's all-natural products exemplify our commitment to provide leading, high-quality beverage brands."

Sectors: Soft drinks, Water

Companies: Red Bull

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