US: Reed’s gets New Age distribution deal

By just-drinks.com editorial team | 28 August 2007

Reed's has entered into a deal with New Age Beverage to distribute its brands throughout Colorado.

The soft drinks company said today (28 August) that it has chosen New Age Beverage as its Colorado distributor due to its strong beverage contacts, making it an "ideal platorm" to distribute its products.

Reed's founder and CEO Christopher Reed said: "Since its founding in 1994, New Age Beverage has developed a reputation for distributing premium new age beverage brands including Fuze, Bawls, Izze, Propel and Hansens throughout the Colorado marketplace. New Age Beverage's established infrastructure and strong new age beverage relationships makes them an ideal platform from which to distribute our products."

New Age Holdings CFO Chuck Ence added: "We are excited to partner with Reed's Ginger Brew products. Reed's high quality, all-natural beverages are a strong addition to our beverage portfolio and we look forward to a long relationship."

Sectors: Soft drinks, Water

Companies: Fuze