Reed's has hired a former Red Bull employee to help in its distribution sales department.

The soft drinks company confirmed today (4 September) that Rory Ahearn, formerly a director of field sales for Red Bull North America, is set to assume the position of senior VP of distribution sales.

Ahearn will report directly to founder and CEO Chris Reed and will be responsible for directing the sales force as it relates to the company's distribution network. Additionally, Ahearn will be charged with developing and maintaining the distribution strategy for direct and national accounts.

"Rory brings approximately 20 years of senior-level sales experience within the beverage industry which will be a tremendous resource to Reed's as we continue to build our nationwide distribution platform into the mainstream marketplace," said Chris Reed. "We believe our ability to continue to attract such high level talent to our executive sales force is a testament to the strength of our leading brands and significant future growth opportunities."

Ahearn has spent the last seven years with Red Bull North America. Prior to this, he also worked for Heineken USA.

Ahearn's appointment follows Reed's announcement last month that it had poached Neal Cohane from PepsiCo to assume the position of senior vice president of sales.

Reed's ginger beverage company develops, manufactures, markets and sells non-alcoholic beverages such as Virgil's Root Beer and China Cola and sells its products across the US and Canada.