US: Reed’s expands Virgil’s Cola line

By just-drinks.com editorial team | 24 July 2008

Natural soda producer Reed's has unveiled a diet version of its Virgil's cola line for the wider US market.

Virgil's Diet Real Cola, which is currently offered through select natural food accounts, is expected to launch nationwide to around 1,000 supermarket accounts, the company said today (24 July).

The product is offered in 12oz long-neck bottles and packaged as a four-pack.

"Virgil's Diet Cola expands upon the Virgil's cola line which we successfully introduced within the mainstream marketplace in March of 2008," said Christopher Reed, founder and CEO of Reed's. "While currently distributed through select natural foods accounts, the feedback has been extremely positive and we look forward to making Virgil's Diet Cola available to mainstream supermarket accounts nationwide."

Reed's announced in May it will be launching its range of products in Singapore, in partnership with SuperNature, a wholesale distributor of natural and organic food and beverage products in the country.

Sectors: Soft drinks, Water