Reed's has secured distribution for its soft drinks brands in the western Michigan region.

The California-based firm said late yesterday (21 March) that it has teamed with beer and wine wholesale beverage distributor Henry A Fox Sales & Distribution Co. The distributor operates out of Grand Rapids in Michigan.

“This partnership enhances our present business model of growing our core natural food business, and simultaneously driving incremental streams of revenue in new mainstream channels of business,” said Reed's founder & CEO, Chris Reed.

The soft drinks firm has presence for its soft drinks in around 10,000 natural food markets and supermarkets across the US.

Founded in 1952, family-owned Henry A Fox handles brands owned by the likes of Anheuser-Busch InBev, E&J Gallo Winery, Diageo and Brown-Forman.