US: Redux's Cocaine gets 'Censored'
Redux Beverages has chosen an ironic new name for its controversially-titled energy drink.
The US company, which in recent weeks has hit the headlines for its Cocaine beverage, said late last week that it will change the name of the soft drink to 'Censored'.
In April, Redux was instructed to cease naming its drink brand Cocaine. The California-based company received the demand from the US Food and Drug Administration, which also took exception to the product name appearing to be spelled out in a white granular substance that resembled cocaine powder.
Founder Jamey Kirby said: "We love the Censored name because it has the same rebellious and fun spirit that our original name did."
Redux, founded in 2006, also noted last week that it is working on new product lines, details of which will be announced "soon".
Although a small sector in volume terms, the energy drinks category punches above its weight in the global soft drinks market in value, and has outpaced market growth for many years. While the rate of...
Barr Soft Drinks has signed an exclusive five-year partnership agreement with the North American energy drinks brand Rockstar to sell its double-sized energy drink brands across the UK....
Leading Brands has posted a loss in its second quarter figures due to several changes made during the latter part of last year and Q1 of 2007....
American Enterprise Development Corporation has launched a sugar-free version of its Havoc energy drink brand across the US....
The Coca-Cola Co. has lined up an addition to its Odwalla juice brand in the US....
The Planet Smoothie chain and Pepsi subsidiary South Beach Beverage are set to collaborate on a line of energy smoothies in the US....
National Beverage Corp. has reported that rises in raw material costs and discontinued lines affected Q1 results....
The American Beverage Association has declared that it spent almost US$200,000 lobbying the federal government in the US in the first half of this year....
- What's coming up in beer in 2017? - Comment
- Chile's winemakers caught out by Brexit "disease"
- What's coming up in spirits in 2017? - Comment
- Interview - Pernod Ricard's luxury director
- The just-drinks Analyst - 2017 forecasts
- Suntory sends staff to fat camp - report
- A-B InBev acquires Spain's Cervezas La Virgen
- Pernod Ricard's Absolut Lime - NPD
- Former Stoli Group CEO joins Perfect Vodka owner
- Diageo Australia names new commercial head
- Global vodka insights - market forecasts, product innovation and consumer trends
- Global Cognac insights - market forecasts, product innovation and consumer trends
- The Next Seven Big Beverage Markets
- Global gin insights - market forecasts, product innovation and consumer trends
- Darker Than Before: Global Prospects for Brown Spirits