Product Launch - US: Redd's Brewing Co's Redd's Strawberry Ale

By | 5 September 2013

Click through to view Redds Brewing Cos Redds Strawberry Ale

Click through to view Redd's Brewing Co's Redd's Strawberry Ale

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Redd's Brewing Co's Redd's Strawberry Ale

Category - Ale, flavoured, 5% abv

Available - From this month

Location - US, nation-wide

Price - Not specified, available in six- and 12-pack of 12oz bottles and four-pack of 16oz cans

Distribution - Molson Coors

Redd's has added a strawberry variant to its flavoured ale range in the US. The Georgia-based company, which is owned by Molson Coors, said yesterday (4 September) that Redd's Strawberry Ale will join the apple-flavoured variant, which was launched earlier this year.

Show the press release

REDD’s Apple Ale now offers two ways to Pick Different with the nationwide launch of REDD’s Strawberry Ale. With the original REDD’s Apple Ale exceeding expectations with its successful launch in February 2013, the new strawberry flavor of REDD’s will continue to propel the line’s momentum.

“We’ve always seen REDD’s as a platform to give consumers new and exciting flavor options,” said Andrew Zrike, brand manager of REDD’s Apple Ale. “REDD’s Strawberry Ale is a refreshing change of pace and is perfect for legal-age consumers who are thirsty for something unique.”

Just like REDD’s Apple Ale, REDD’s Strawberry Ale is a flavored golden ale with low malt and bitterness cues. REDD’S Strawberry Apple Ale tastes of strawberries followed by the crisp clean finish of apples. The natural flavors are perfectly balanced for the sweet and refreshing taste to come through. REDD’s Strawberry Ale has a deep golden hue with light carbonation and an aroma of a sweet strawberry with a hint of apple.

REDD’s Strawberry Ale is available in 6-pack 12 ounce bottles, 12-pack 12 ounce bottles and 4-pack 16 ounce cans at 5 percent alcohol by volume. Per 12 ounce serving, REDD’s Strawberry Ale contains only 166 calories, 17.2 carbs, less than 1 gram of protein, and 0 grams of fat.

Original source: Company Release

Expert analysis

Beer in the US

The biggest story in beer in the US in 2012 was the fact that the category achieved positive growth after three consecutive years of decline. Beer manufacturers and distributors are still very concerned that American consumers are moving away from beer towards wine and spirits, but the category’s positive growth shows potential through diversification. Over the review period total volume sales of beer declined by 3% while sales of wine and spirits increased by 12% and 13%, respectively.

Sectors: Beer & cider, Product launches

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