Product Launch - US: Redd’s Brewing Co's Redd’s Apple Ale

By | 6 February 2013

Click through to view Redd’s Brewing Cos Redd’s Apple Ale

Click through to view Redd’s Brewing Co's Redd’s Apple Ale

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Redd’s Brewing Co's Redd’s Apple Ale

Category - Beer, ale, 5% abv

Available - Since the summer in selected US markets, nation-wide from this month

Location - Initially in Alabama, Arkansas, Florida, Georgia, Louisiana, Maine, Mississippi, Missouri, Oklahoma and Texas, now nation-wide

Price - 16oz single-serve can for between US$1.69 and $1.99, 12-pack cans $13.99, six-pack of bottles for between $7.99 and $8.99, and 12-pack bottles $13.99

Distribution - Redd’s Brewing Co

Georgia-based Redd’s Brewing Company is rolling our it's namesake Apple Ale across the US. Available from this month, the beer contains 165 calories per 12oz serving.

Show the press release

Redd’s Apple Ale is daring the nation to branch out by announcing its national launch.

Launched in summer 2012, Redd’s Apple Ale debuted in Alabama, Arkansas, Florida, Georgia, Louisiana, Maine, Mississippi, Missouri, Oklahoma and Texas. Buoyed by its early success, February 1st, 2013 marks the nationwide availability of Redd’s Apple Ale.

Redd’s Apple Ale is an apple-flavored golden ale with low malty and bitterness cues. With a crisp clean finish that allows the natural apple flavor to come through, this ale is for those times when you are looking to try something different.

“Redd’s Apple Ale is all about inspiring beer drinkers to dare to branch out,” said Andrew Zrike, brand manager of Redd’s Apple Ale. “With its crisp, sweet and refreshing taste, we dare consumers to reach for a Redd’s as an alternative to their everyday beers. We are excited and proud to share Redd’s Apple Ale with beer drinkers across the country.”

Redd’s Apple Ale’s launch will be supported by a national marketing campaign which includes advertising during the Super Bowl on February 3rd in select markets in the Great Lakes and Southeast regions. In addition, Redd’s advertising will also be seen and heard on ESPN as the official sponsor of ESPN Radio’s Super Week on shows like Mike & Mike, The Herd and The Scott Van Pelt Show; as well as across ESPN’s TV assets, such as NFL Countdown, NFL Live and NFL Super Bowl Kickoff. 

Redd’s Apple Ale will be available in 6 and 12-pack bottles, 12-pack cans and 16 ounce single serve cans.   Redd’s is 5 percent alcohol by volume and only 165 calories per 12 ounce serving. Learn more about and find out where Redd’s Apple Ale is available by visiting www.reddsappleale.com, www.facebook.com/reddsappleale and Twitter #branchout.

Original source: Company Release

Expert analysis

USA Beer Market Background Briefing

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Sectors: Beer & cider, Product launches

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