UK: Red Stag by Jim Beam gets fresh UK push
By James Wilmore | 20 June 2012
The UK arm of Maxxium has unveiled details of another push for Red Stag by Jim Beam in the country, with a GBP500,000 (US$786,285) media campaign aimed at 18- to 24-year-olds.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
The UK arm of Maxxium has unveiled details of another push for Red Stag by Jim Beam in the country, with a GBP500,000 (US$786,285) media campaign aimed at 18- to 24-year-olds.
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
just the Round-Up - The week in drinks
The top ten stories published on just-drinks last week:
JAPAN: Suntory Holdings calms unit listing talk
Suntory Holdings has spoken out after reports claim that it plans to raise up to US$6bn by selling shares in its non-alcoholic drinks and food business.
Product Launch - GLOBAL: Beam Inc's Casa Sauza XA, Edición Limitada
Beam Inc's Casa Sauza XA, Edición Limitada
Market research related to this article
Beam Inc.: Consumer Packaged Goods Company Profile, SWOT & Financial Report
"Beam Inc.: Consumer Packaged Goods Company Profile, SWOT & Financial Report" contains in depth information and data about the company and its operations. The profile contains a company overview, business description, competitive benchmarking, SWOT a...
Beam Inc. (BEAM) - Financial and Strategic SWOT Analysis Review
Beam Inc. (Beam), formerly known as Fortune Brands, Inc, is a premium spirits company. The company offers branded distilled spirits products. The product portfolio of the company consists of bourbon whiskey, Scotch whisky, Canadian whisky, tequila, c...
Beam Inc in Spirits (World)
Following its divestment and spin off of its non-spirits operations, the world’s eighth biggest spirits company Beam Inc has potential to expand, but as a publically listed company is also increasingly vulnerable to being taken over. The profile look...
