AUSTRALIA: Red Bull wins Australian packaging dispute
By Chris Brook-Carter | 6 September 2001
Red Bull, the energy drink giant, on Monday won its property rights case in Australia against Sydneywide Distributors, who produce the Livewire energy drink. The case was brought against Sydneywide over the similarities of Livewires packaging to Red Bull. On Monday, Justice Conti of the Federal Court of Australia ruled in favour of Red Bull as the court stated that the packaging label of Livewire, "sailed too close to the wind" in its similarities to Red Bull.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
Red Bull, the energy drink giant, on Monday won its property rights case in Australia against Sydneywide Distributors, who produce the Livewire energy drink. The case was brought against Sydneywide over the similarities of Livewires packaging to Red Bull. On Monday, Justice Conti of the Federal Court of Australia ruled in favour of Red Bull as the court stated that the packaging label of Livewire, "sailed too close to the wind" in its similarities to Red Bull.
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
AUSTRIA: Red Bull in talks to buy US soccer team
Austrian drinks group Red Bull has confirmed that it is in talks to buy US soccer team New York MetroStars.
AUSTRIA: Red Bull 2005 profits get a boost
Austrian energy drinks group Red Bull saw revenues leap almost 29% in 2005, buoyed by "outstanding development" in four key regions, including the US.
SCOTLAND: Irn-Bru enters Red Bull territory
AG Barr is stepping into the energy drinks sector.
