UK: Red Bull to sponsor Live Nation events

By just-drinks.com editorial team | 20 May 2009

Austria-based energy drink producer Red Bull has teamed up with Live Nation to launch a three-year marketing alliance in the UK.

The partnership means Red Bull will be the official energy drink at six of the annual music festivals Live Nation holds in the UK: Download, T in the Park, Wireless, Hard Rock Calling, Global Gathering and Escape into the Park.

Additionally, Red Bull will have a stage at the Download alternative hard rock festival, as well as Red Bull campsite villages at that event and at T in the Park, the group said yesterday (19 May).

Dan Walsh, commercial events manager at Red Bull, said: "We are thrilled to be working in partnership with Live Nation this year. As their official energy drink partner, over the next three years we look forward to working with Live Nation to grow this activity, along with others, to create the best festival experience."

Sectors: Soft drinks

Companies: Red Bull