GLOBAL: Red Bull to introduce cola - report
Red Bull is preparing to launch a natural cola drink in seven countries, local reports have suggested.
Red Bull Simply Cola will be the first major brand extension for the energy drink giant since their Sugar-Free Red Bull introduction and will reportedly be available in the 200ml slim can as well as a 355ml version, reports claimed earlier this week.
The all-natural cola is believed to contain Kola nut and Coca leaf, as well as natural caffeine derived from coffee beans, and will be marketed using the tagline 'Strong and Natural'.
Red Bull's leading competitors, Monster and Rockstar, have both introduced a cola version of their energy drinks in the past, to varying degrees of success.
Speculation over the launch of a new product for Red Bull has continued for several months. The company previously developed an enhanced "botanic water" product called Carpe Diem, but allowed AMI Brands to distribute it.
No-one was available at Red Bull to clarify the reports when contacted by just-drinks today (27 March).
Research suggesting that caffeine-rich energy drinks could raise blood pressure and increase the risk of heart damage has once again put the debate over the safety of these drinks in the spotlight. Me...
Russian Standard has expanded its premium vodka portfolio with the launch of a new vodka containing the added ingredient ginseng....
Hansen Natural, owner of popular energy drink Monster, has refused to comment on whether it had entered talks with Coca-Cola....
Energy drinks should carry warning labels about the amount of caffeine they contain, a team of scientists in the US has said....
Soft drinks group AG Barr has said that growth from its core Irn-Bru brand and a new partnership with Rockstar Energy boosted sales in its first half....
Shares in Hansen Natural have leapt in price following reports that the beverage group is in talks with Coca-COla over a possible distribution agreement....
Lawyers in California have filed a class action lawsuit against beverage group Hansen Natural, accusing it of false financial statements....
The Marin Institute has attacked alcohol companies in the US for failing to provide an adequate complaint system for advertising in the country....
- Craft spirits shake-out will be just the beginning
- How Treasury is rewriting the rule book - Comment
- Drinkable yogurt - The next drinks opportunity
- Coca-Cola India suspends bottling operations
- Has Diet Coke passed its sell-by date? - Comment
- Diageo brands need "fixing and nurturing" - TWE
- SAB shareholders granted AB InBev vote split
- Diageo's Guinness Rye Pale Ale - NPD
- Pernod Ricard wins Ron Matusalem 'Cuba' legal row
- Work begins on Glasgow distillery
- The Next Seven Big Beverage Markets
- Global rum insights - market forecasts, product innovation and consumer trends
- Carlsberg AS (CARL B) - Financial and Strategic SWOT Analysis Review
- Global RTD insights - market forecasts, product innovation and consumer trends
- Adultifying Soft Drinks; Capitalizing on rising adult demand for non-alcoholic beverages