AUSTRIA: Red Bull sees 2006 sales soar - report

By | 9 February 2007

Red Bull has seen annual sales leap by almost a quarter, according to local reports.

Austrian news agency APA Economic News Service said that Red Bull has posted a 23% rise in sales for 2006 against the previous year, coming in at EUR2.64bn (US$3.43bn).

In volume terms, just over 3bn cans of the energy drink were sold worldwide, the report said.

While sales in Eastern Europe soared, by 53% year-on-year, Latin American sales were up by 31%, while the US posted a lift of 27% on 2005.

Going forward, the company was cited as targeting Russia, Mexico, Japan and China for growth in 2007.

No-one was available for comment at Red Bull in Austria when contacted by just-drinks today (9 February).

Sectors: Soft drinks, Water

Companies: Red Bull

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