Figures released this week by Zenith International show that Red Bull is not only the UK's third biggest soft drink by value but an independent university study claims Red Bull could also save lives on the roads. Sales of Red Bull reached a total of 260m units in the UK last year and the Energy Drinks and Sports Drinks Report by Zenith International estimated that Red Bull's total sales last year were close to £430m (even though 59% of UK pubs and clubs still do not list Red Bull).