AUSTRIA: Red Bull plans Asia offensive
Red Bull is looking to boost its presence in Asia this year as part of the company's ambition to double its sales by 2010.
The Austria-based drinks group has earmarked five markets across Asia, including Japan, China and India.
A spokesman for Red Bull told just-drinks today (23 March) that the company wants to expand across China, where its flagship product is only available in Hong Kong. "We also want to intensify our position in Japan," she said.
The spokesman also confirmed the ambitions of Red Bull chief Dietrich Mateschitz to enter into India, South Korea and Pakistan.
She added that Red Bull would also focus on further solidifying its presence in the US, where it is facing growing competition from products like Monster.
The company sold around 3bn cans of Red Bull last year and is aiming for 6bn in sales by 2010.
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