UK: Red Bull partners with Independent for ‘Bulletin’
Red Bull has partnered with The Independent newspaper to distribute its monthly lifestyle title 'The Red Bulletin - An Almost Independent Magazine' in the UK.
Currently distributed in Austria using similar distribution models, the international version of the glossy magazine will be published monthly in the UK in the Saturday edition of The Independent, from January, the energy drinks company said yesterday (20 November)
Selected content will be available online at independent.co.uk, with video content running alongside key featured stories. Independent News and Media overseas titles may also form part of the partnership in future.
The Red Bulletin will be published by editorial teams in London and Vienna and will include a front section 'Bullevard' detailing forthcoming events, and regulars such as 'Me & My Body', in which an athlete will explain how his/her body works for them.
Norman Howell, publisher and editor-in-chief of The Red Bulletin, said: "The success of the F1 Red Bulletin, has encouraged us to spread our wings. It will provide us with a platform to share some of the events, sports, people, music and cultural projects that the Red Bull brand is currently involved with worldwide."
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