BRAZIL: Red Bull gets green light for Brazil facility
Red Bull's new plant is expected to cost around BRL509m (US$272.14m)
Red Bull has received approval from Brazil's state development council for the installation of a soft drinks plant in the country.
The plant will be located in Manaus, the capital of the state of Amazonas, a spokesperson for Red Bull US told just-drinks today (27 January). The facility will be the first plant in the world to be fully owned by the energy drinks maker.
An initial investment of BLR194m (US$111.4m) is planned, and the plant is expected to generate upwards of 200 jobs between direct and indirect positions, the spokesperson said.
With shoppers more price-conscious than ever, drinks producers need to be be on top of their game when it comes to how they promote their brands, says Rod Street, executive VP of international consult...
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