NEW ZEALAND: Red Bull forces withdrawal of Livewire
Red Bull NZ Ltd has reported that it has stopped Sydneywide Distributors Ltd from selling its Livewire brand, which it claims copies elements of the Red Bull brand identity, in New Zealand. The company said that its robust legal response had resulted in the local distributor withdrawing the product.
Sydneywide Distributors said its New Zealand distributor had temporarily withdrawn Livewire until February when an Australian court appeal ruling is anticipated. The Federal Court of Australia recently placed an injunction preventing the marketing of the Livewire 250 ml can on the grounds that it copied Red Bull's packaging.
Companies: Red Bull
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