NEW ZEALAND: Red Bull forces withdrawal of Livewire

By just-drinks.com editorial team | 29 January 2002

Red Bull NZ Ltd has reported that it has stopped Sydneywide Distributors Ltd from selling its Livewire brand, which it claims copies elements of the Red Bull brand identity, in New Zealand. The company said that its robust legal response had resulted in the local distributor withdrawing the product.

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Red Bull NZ Ltd has reported that it has stopped Sydneywide Distributors Ltd from selling its Livewire brand, which it claims copies elements of the Red Bull brand identity, in New Zealand. The company said that its robust legal response had resulted in the local distributor withdrawing the product.

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