UK: Red Bull fined for environmental breaches
Soft drinks giant Red Bull has been fined GBP261,000 (US$428,000) after admitting to a string of environmental breaches.
The energy drinks company is understood to have approached the Environment Agency in 2007 to confess it had never registered with the department and had therefore failed to buy "waste recovery notes" to offset recycling costs.
London's Southwark Crown Court issued the fine yesterday (28 July) and said the company had "not deliberately flouted the rules" but had "recklessly" failed to observe them.
In addition to the fine, Red Bull will have to pay the Environmental Agency GBP6,854 to cover "lost fees" and GBP3,755 towards prosecution costs.
A spokesperson for the company told just-drinks today (29 July): "Red Bull takes its responsibility to the environment very seriously hence our decision to bring this issue to the attention of the authorities and our full cooperation with all legal proceedings. Moving forward, we are now well placed to fulfil our Producer Responsibilities Obligations."
Last month, Red Bull succeeded in its request for a probe by the US International Trade Commission into grey market imports of the energy drink into the US.
The International Trade Commission said it would launch an investigation against the firm Chicago Import Ltd.
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