US: Red Bull eyes Beckham for marketing - report

By just-drinks.com editorial team | 8 November 2006

Energy drinks manufacturer Red Bull is reportedly keen to sign up English footballer David Beckham should he opt to move across the Atlantic.

According to the National Post yesterday (7 November), Red Bull could target Beckham, along with other soccer players, to lift interest for the sport in the US and increase sales of its product there.

In March this year, Red Bull bought Major League Soccer team the New York MetroStars and renamed them the New York Red Bulls.

Beckham, meanwhile, has been linked with a move to the US after getting dropped from regular action first internationally, with England, and then domestically, with his Spanish club Real Madrid.

Sectors: Soft drinks, Water

Companies: Red Bull