Red Bull victory in court

Red Bull victory in court

Red Bull, the energy drinks group, has claimed victory in a trademark battle with a Swedish drinks firm SM Group.

Red Bull took the Swedish firm to court in a bid to stop it selling a product called Red Bat.

A Stockholm Commercial Court judge yesterday (2 February) ordered SM Group to stop supplying its drink in the country after ruling the design and colour of its logo - a bat - strongly resembled Red Bull's namesake energy drink.

A spokesperson for Red Bull told just-drinks today: “For the last decade, Red Bull has been focused on defending its famous mark from third party infringements.

"The positive Swedish decision against SM Group's use of Red Bat and its trade dress on an energy drink is a successful example of just one of the many cases that we are forced to fight to protect our brand.”

In September, Red Bull criticised two Swedish retail chains after they announced a plan to ban energy drinks sales to children under the age of 15, citing health concerns.

Sweden's 7-Eleven and Pressbyran retail chains announced they would ban sales of all energy drinks to under-15s, claiming they can be addictive and can cause children to become hyperactive.