UK: Red Bull claims no dispute over beer trademark
Red Bull said the dispute has been solved
Red Bull has responded to the growing backlash over a trademark battle involving a UK brewer by claiming it is not aware a “dispute” exists and the company can keep its trademark for its beer.
Redwell Brewing said earlier today it had received a cease-and-desist letter from the energy drinks firm asking it to change its name because of its alleged similarity to Red Bull. Redwell said changing its name would be “disastrous" for the company.
But in a statement to just-drinks today (14 August), Red Bull said: “There is no dispute here. Red Bull has long been willing to allow Redwell to maintain its mark for beer so long as they do not use it for energy drinks. Redwell's solicitor has agreed to this.”
However, when contacted by just-drinks, Mike Baxter, one of Redwell's directors, said he was not aware of any amiable resolution. “All we have still is the original paperwork telling us to drop the trademark,” he said. “We would love to have this off our shoulders, we are only a small operation.”
Red Bull North America Inc in Soft Drinks (USA)
According to the global company website, Red Bull is focusing on the core markets of Western Europe and the US, as well as the growth markets of Brazil, Japan, India and China. The company is also con...read more
In the second part of this month's just-drinks management briefing, which looks at the year ahead, global market research and analysis provider Euromonitor considers the next 12 months for those worki...
According to the global company website, Red Bull is focusing on the core markets of Western Europe and the US, as well as the growth markets of Brazil, Japan, India and China. The company is also con...
Ahead of the Oscars, due to be handed out in just over a month's time, Richard Corbett has some gongs of his own to hand out. In recognition of the best new soft drinks products in 2013, who will win ...
How concerned are consumers of energy drinks about the health effects? What brands do they prefer and where do they drink the products? ...
After the Denver Broncos were comprehensibly beaten by the Seattle Seahawks 43-8 in yesterday's Super Bowl, some suggested the team needn't have shown up. Could the same have applied to advertisers? ...
- Why Didn't Diageo Act Sooner on Mallya?
- just The Facts - The Global Wine Industry
- CCE head shines light on price talks
- Interview: Head brewer at Hall & Woodhouse
- just On Call - Pernod shifts Scotch focus in China
- A-B InBev "regrets" Bud Light bottle message
- Diageo teams Johnnie Walker up with Entourage
- MEPs call for calorie, ingredient facts on alcohol
- Bacardi opens Dewar’s Travel Retail whisky store
- Pernod readies Avion Tequila US sweepstake
- Global Tequila insights - market forecasts, product innovation and consumer trends research
- Global rum insights - market forecasts, product innovation and consumer trends research
- ALDI 2015: Radically transforming Anglo Saxon grocery markets
- Diageo plc (DGE) - Financial and Strategic SWOT Analysis Review
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research