Red Bull said the dispute has been solved

Red Bull said the dispute has been solved

Red Bull has responded to the growing backlash over a trademark battle involving a UK brewer by claiming it is not aware a “dispute” exists and the company can keep its trademark for its beer.

Redwell Brewing said earlier today it had received a cease-and-desist letter from the energy drinks firm asking it to change its name because of its alleged similarity to Red Bull. Redwell said changing its name would be “disastrous" for the company.

But in a statement to just-drinks today (14 August), Red Bull said: “There is no dispute here. Red Bull has long been willing to allow Redwell to maintain its mark for beer so long as they do not use it for energy drinks. Redwell's solicitor has agreed to this.”

However, when contacted by just-drinks, Mike Baxter, one of Redwell's directors, said he was not aware of any amiable resolution. “All we have still is the original paperwork telling us to drop the trademark,” he said. “We would love to have this off our shoulders, we are only a small operation.”

Expert analysis

Red Bull North America Inc in Soft Drinks (USA)

Red Bull North America Inc in Soft Drinks (USA)

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