The former CEO of Red Bull North America has accepted a seat on Dry Soda Co.'s board of directors.

The company said today (30 May), that it has appointed Dan Ginsberg to the board of directors in an effort to catapult the brand to the next level.

Ginsberg, who spent six years as CEO of Red Bull, will join board members Stan Baty of Corus Estates & Vineyards, Sharelle Klaus of Dry Soda and Paul Shipman of Redhook Ale Brewery.

When asked about the move, Ginsberg said: "Dry Soda strikes me as some signature brands before it; a beverage that defines its own category. It is a great compliment to me by Dry's board and Sharelle Klaus to be asked to be part of what I know will be great success."

Based in Seattle, Dry Soda Co. produces a line of fruit and herb flavour sparkling beverages available in the western half of the US.