AUSTRIA: Red Bull buys New York MetroStars
Austrian energy drinks group Red Bull has bought US soccer team New York MetroStars.
The company announced the deal yesterday (9 March) just a day after confirming to just-drinks that negotiations had been held with the MetroStars owner, the Anschutz Entertainment Group.
Red Bull also sponsors a NASCAR team that will begin racing in the US next year and last year bought Formula One outfit Minardi.
The company last year bought Austrian side Wüstenrot Salzburg club and renamed it Red Bull Salzburg and confirmed that the MetroStars would be renamed Red Bull New York.
Red Bull CEO Dietrich Mateschitz pointed to the 18m Americans who play soccer and the 60m who attend matches each weekend as evidence of the sport's popularity in the US.
"We were so fascinated by these figures that we made the decision to join and support this development by taking over the responsibility for the MetroStars. Our goal is to further strengthen the team and position the New York Red Bulls as the soccer metropolis of the East Coast, as well as to join the investment for a new tailor made soccer stadium - the Red Bull Arena."
Press reports in the US said the deal was worth around US$50m, although a Red Bull spokesperson refused to comment on the cost of the acquisition.
"As a general principle, we do not comment on such figures," she told just-drinks today.
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