AUSTRIA: Red Bull buys New York MetroStars
Austrian energy drinks group Red Bull has bought US soccer team New York MetroStars.
The company announced the deal yesterday (9 March) just a day after confirming to just-drinks that negotiations had been held with the MetroStars owner, the Anschutz Entertainment Group.
Red Bull also sponsors a NASCAR team that will begin racing in the US next year and last year bought Formula One outfit Minardi.
The company last year bought Austrian side Wüstenrot Salzburg club and renamed it Red Bull Salzburg and confirmed that the MetroStars would be renamed Red Bull New York.
Red Bull CEO Dietrich Mateschitz pointed to the 18m Americans who play soccer and the 60m who attend matches each weekend as evidence of the sport's popularity in the US.
"We were so fascinated by these figures that we made the decision to join and support this development by taking over the responsibility for the MetroStars. Our goal is to further strengthen the team and position the New York Red Bulls as the soccer metropolis of the East Coast, as well as to join the investment for a new tailor made soccer stadium - the Red Bull Arena."
Press reports in the US said the deal was worth around US$50m, although a Red Bull spokesperson refused to comment on the cost of the acquisition.
"As a general principle, we do not comment on such figures," she told just-drinks today.
As in most markets, Red Bull leads the burgeoning energy drinks category in both Slovakia and the Czech Republic. But growth in the sector has attracted a number of other players. Lubomir Sedlak repor...
The functional drinks sector remains something of a niche market in Eastern Europe but there is clearly growth potential. Hope Lee of industry analysts, Euromonitor International, assesses the state o...
Dairy, functional and premium juices were the winners, water continued to grow, whilst carbonates and squashes lagged behind in the 2004 UK soft drinks race, according to the recently published Britvi...
Flavoured vodkas have been a major success story in the US where they have prospered on the back of strong sector growth and premiumisation. With European markets also showing consistent growth and so...
Functional drinks have been a growth area of the US soft drinks market since the late-1990s. Roger Dilworth reports on the development of the sector and current brand activity....
A recent report on the UK soft drinks market showed that growth in non-carbonates at the expense of traditional carbonated soft drinks is much less marked in the on-premise sector than in the take-hom...
Functional soft drinks are relatively undeveloped in Latin America in comparison with Europe but there is significant growth potential. Hope Lee of industry analysts, Euromonitor International, examin...
AG Barr is stepping into the energy drinks sector....
- Why Scotch must drop the 'malts good, blends bad'
- Pernod's mood darkens over India - Analysis
- Does alcohol accelerate the onset of dementia?
- Cognac is back - is Remy Cointreau ready?
- Soft drinks is losing the recycling game
- Diageo to cut 105 jobs in Scotland, 50 in Italy
- Scotch sales set to soar, despite recent struggles
- Pernod Ricard posts solid YTD sales jump - results
- Pernod Ricard YTD fiscal-2017 sales performance
- Cognac needs innovation at bottom end - Pernod
- Global Scotch insights - market forecasts, product innovation and consumer trends
- Global Champagne and sparkling wine insights - market forecasts, product innovation and consumer trends
- Battle of the Generations - The fight for iGen, Millennial, Gen X and Baby Boomer consumers
- Myanmar - ISA Country Report
- Flavoured Powder Drinks in 2017: Confronting an Ageing World