SOUTH AFRICA: Record Nederburg Auction - but need to market event overseas

By Arnold Kirkby | 9 April 2001

There was a greater need to market the annual Nederburg Auction overseas after another poor showing by foreign buyers who successfully bid for only 16.26% of the record R6.4m ($0 .79m) worth of wines which went under the hammer this year. Of those exports, 7.1% went to Namibia and in particular to one specific buyer, the Heinitzburg Hotel group.

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There was a greater need to market the annual Nederburg Auction overseas after another poor showing by foreign buyers who successfully bid for only 16.26% of the record R6.4m ($0 .79m) worth of wines which went under the hammer this year. Of those exports, 7.1% went to Namibia and in particular to one specific buyer, the Heinitzburg Hotel group.

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