UK: Research - On-the-go tea: receptive public helps Unilever

By Datamonitor ResearchWire | 6 November 2001

Unilever saw strong underlying growth in its food business last quarter, helped by good growth in its lines of Ready-to-Drink tea. As the overall tea market declines, Unilever will need to place more emphasis on the growing sector of pre-prepared tea, but fortunately drinking tea on-the-go seems to be taking off in a number of countries. Brits drink the most tea on-the-go, nearly 300 million liters between them this year. Meanwhile Unilever's other home market, the Netherlands, drinks the highest proportion of its tea on-the-go.

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Unilever saw strong underlying growth in its food business last quarter, helped by good growth in its lines of Ready-to-Drink tea. As the overall tea market declines, Unilever will need to place more emphasis on the growing sector of pre-prepared tea, but fortunately drinking tea on-the-go seems to be taking off in a number of countries. Brits drink the most tea on-the-go, nearly 300 million liters between them this year. Meanwhile Unilever's other home market, the Netherlands, drinks the highest proportion of its tea on-the-go.

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