GERMANY: Radeberger still hungry for acquisitions
Radeberger Gruppe, Germany's largest brewer, has said that it will look for further acquisitions after buying regional beer maker Freiberger Brauhaus.
The company, which controls around 15% of the German beer market, snapped up Freiberger for an undisclosed sum late last week. A Radeberger spokesman told just-drinks today (9 May) that the company was looking to further bolster its stable.
"We want to reach a market share of 20% and over and we want to grow by acquisition," the spokesman said. "It is almost only possible to enhance your market share in Germany through acquisition. Very few brands right now see sales grow by the end of the year."
The acquisition of Freiberger will boost Radeberger's presence in Saxony, the spokesman said, with the Freiberger brand complementing a portfolio that includes two national brands in Radeberger and Jever.
Radeberger now owns 13 breweries throughout Germany and the spokesman said he believes consolidation will continue.
"It's a tough market - a lot of small breweries are looking for the right partner. Our strategy is to be strong in regional markets, to be number one or number two from a regional point of view. We also want to offer customers national and speciality brands."
Radeberger's nearest rival is brewing giant InBev, which owns German brewers including Beck's and Spaten.
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