GERMANY: Racke in Latin American push

By | 12 December 2007

German wine group Racke has announced plans to increase its focus on Latin American markets, appointing an export director specifically for these markets.

The company has named Pablo Navarro as its export director Latin America. He will be responsible for developing sales of the company's joint venture brands, Espíritu de Chile and Golden Kaan, as well as Vitae, the company's Italian wine brand.

Racke said Navarro's primary task would be to expand current distribution and open new markets, with particular emphasis on Brazil and Mexico.

He will be based in Chile, and report to Marian Kopp, managing director of Golden Kaan, and Ernesto Muller, managing director of Espíritu de Chile.

Navarro formerly worked as a regional export manager for Chilean wine company Concha y Toro.

Sectors: Wine

Companies: Concha y Toro

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GERMANY: Racke in Latin American push

There are currently 2 comments on this article

Dear Pedro:

GOLDEN KAAN is a South African wine brand (see:, in fact one of the most successful premium wine introductions in the recent years from South Africa, over 1.2 mio cases sold in 30 countries;

ESPIRITU DE CHILE is a Chilean premium wine brand (see: that was introduced in Europe early 2006 and had a remarkeble start;

Kind regards,
Racke Group Marketing Team


Mr. Marian Kopp (Germany) said at 3:40 pm, December 14, 2007

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