US: Quivira unveils Steelhead deal with 585 Wine Partners
Quivira Vineyards has teamed up with 585 Wine Partners in an equity partnership to produce, market and distribute one of its Dry Creek Valley brands across the US.
The winery said yesterday (17 December) that its Steelhead wine, which was introduced four years ago, will join Red Truck Wines, Picket Fence Winery and Bivio Italia in 585 Wine Partners' brand portfolio.
585 Wine Partners president Dan Leese said: "The Steelhead partnership is in keeping with our overall business strategy of investing with experienced winery and vineyard owners on projects that complement our existing portfolio."
Quivira owners Pete and Terri Kight added: "While we are increasing our investment in building Quivira, including the acquisition of additional high hillside and old vine vineyards and the expansion of our marketing support of the Quivira brand, partnering with 585 Wine Partners on the Steelhead brand makes a lot of sense for us."
The company said that its Steelhead Red line will soon be replaced with two new wines - a Dry Creek Zinfandel and Dry Creek Sauvignon Blanc will be distributed in states including California, Washington and Texas.
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