Quios, Inc., the leading real-time services provider for the global wireless community, today announced agreements with Sega Dreamcast, Grolsch Beer and Sports.com to sponsor the company's Euro 2000 Message Alerts during the prestigious European soccer championship tournament. With the launch of this major campaign, Quios places itself at the forefront of the nascent wireless advertising space, where it has taken an active role in developing the infrastructure and services that advertisers need to connect with the wireless lifestyle.