Product Launch - UK: Quintessentially Spirits' Quintessentially Vodka

By | 6 March 2013

Click through to view Quintessentially Spirits Quintessentially Vodka

Click through to view Quintessentially Spirits' Quintessentially Vodka

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Quintessentially Spirits' Quintessentially Vodka

Category - Spirits, vodka, 42% abv

Available - From 4 March, rolled out in other markets later this year 

Location - UK, “premium” on-trade

Price - Wholesale SRP of GBP54 (US$81.50) per 70cl bottle

Distribution - Quintessentially Spirits

Quintessentially Spirits has unveiled a “premium” vodka in the UK on-trade, with a wider launch scheduled for later this year.

Quintessentially Vodka has been created in partnership with distillers G&J Greenall and will only be available in selected on-trade locations, the company said this week. Quintessentially CEO and founder Rowland Hill said the vodka aims “to offer a product that meets increasing consumer demand for luxury goods with steadfast credentials”.

Future launches

  • Spain in April 
  • New York in May 
  • Los Angeles in May/June 
  • Hong Kong in July 

Yesterday, the owner of the Stolichnaya vodka brand, SPI Group, said the company is considering a move for spirits producer Central European Distribution Corporation (CEDC).

Show the press release


Quintessentially Spirits Launches Ultra-Premium Vodka into UK Market

4th MARCH 2013

Quintessentially Spirits – part of the world’s leading luxury lifestyle group, Quintessentially – officially launches ultra-premium Quintessentially Vodka into the UK market. This follows the hugely successful US launch at BritWeek, Miami which saw 1,000 cases distributed.

British made Quintessentially Vodka is the result of an exclusive partnership between Quintessentially Spirits and distillers G&J Greenall.  The unique product will only be available in targeted premium on-trade establishments in the UK, selected specifically for their luxury positioning and elite network.

Simultaneous Quintessentially Vodka launches in Asia and Europe will serve to establish the brand on a global level within the luxury goods market.

Made from organic wheat and drawing on G&J Greenall’s 250 years of distilling experience, Quintessentially Vodka is distilled multiple times to ensure a pure liquid with an incredibly smooth, silky mouth feel and subtle sweetness on the palate.

The perfect serve – Perfection on Ice – has been created to emphasise the product’s premium sipping credentials.

Drinks industry stalwart and CEO of Quintessentially Spirits Rowland Hill says:

‘Quintessentially Vodka combines proud British heritage, slick aesthetic design and a superior quality liquid, to offer a product that meets increasing consumer demand for luxury goods with steadfast credentials. This has great resonance and appeal both within the UK luxury market and on an international stage.’  

The UK launch of Quintessentially Vodka will be supported with a strategic marketing campaign combining PR, targeted sponsorship, brand partnerships and trade engagement. This will commence with a private trade preview at London’s 2&8 Morton’s Club this week.


Original source: Company Release

Expert analysis

Vodka in United Kingdom to 2016: Databook

Canadean’s, "Vodka in United Kingdom to 2016: Databook" contains detailed historic and forecast Vodka consumption analysis, segmented at a category level. It provides year on year growth figures for the different types of Vodka available in United Kingdom, as well as volume data based on price segments and alcoholic strength. This report reviews the latest industry trends both for overall products as well as leading market players, which makes it an essential tool for companies active across the United Kingdom alcoholic drinks value chain and for new players considering entering the market.

Sectors: Product launches, Spirits

Companies: Stolichnaya, CEDC

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