GLOBAL: Quintessential Brands trumpets acquisition plans

By | 9 July 2013

Opihr Oriental Spiced Gin is among the new brands Quintessential is hoping will deliver success

Opihr Oriental Spiced Gin is among the new brands Quintessential is hoping will deliver success

Quintessential Brands wants to “explode the myth” that the spirits industry is dominated by a few multi-national groups and is targeting becoming a global “mid-tier” player itself within five years.

In an exclusive interview with just-drinks, the company’s international brands & marketing director, Mike Salmon, has revealed the full extent of the recently-launched group’s plans. Salmon, the former CEO of Cutty Sark International, said the company, which already owns G&J Greenall, is in talks with a host of other firms to acquire more brands.

“We've set our sights at a mid-tier position, globally, as a spirits group,” Salmon told just-drinks last week. “But, we don't feel our ambitions will be limited by our ability to find funds. Bringing home the deal is the challenge, not funding it.”

He added: “We're looking for businesses with a combination of brand, manufacturing and distribution assets."

Salmon said he was confident about the London-headquartered group's deal-making abilities thanks to the previous experience of its founders, former Gruppo Campari CEO Enzo Visone and investment banker Warren Scott. 

Last week, the group week launched Opihr Oriental Spiced Gin, revealed plans to relaunch coffee liqueur Toussaint and announced a distribution deal with Marblehead in the UK

“The world may appear to be dominated by a few multi-national groups, but we plan to explode that myth and demonstrate in every market there are still a number of powerful local players,” said Salmon.

To read just-drinks' interview with Mike Salmon, click here.

Expert analysis

Specialty Spirits in BRIC to 2016: Market Guide

"Specialty Spirits in BRIC to 2016: Market Guide" provides in-depth detail on the trends and drivers of the Specialty Spirits market in BRIC. The report includes quantitative information (historic and forecast market values), as well as data, to help companies in the Alcoholic Drinks industry better understand the changes in their environment, seize opportunities and formulate crucial business strategies.

Sectors: Mergers & acquisitions, Spirits

Companies: Gruppo Campari, Campari

View next/previous articles

Currently reading -

GLOBAL: Quintessential Brands trumpets acquisition plans

There are currently no comments on this article

Be the first to comment on this article

Related research

Campari Milano SpA, Davide in Soft Drinks (Italy)

Campari Milano SpA's main strategy will be focusing on its alcoholic drinks operations, while soft drinks remained a key area for the company to maintain a presence in both the on- and off-trade channels. The company is likely to invest on its Lemons...

Campari Milano Spa , Davide in Wine (World)

Campari, with only 0.2% of global volume sales in 2012 is a minor player in the category, ranked only 40th. Its strength is based on the Cinzano brand which is in both vermouth and other sparkling wine. Both categories offer Campari opportunities for...

Campari Milano SpA, Davide in Spirits (World)

Since 2010, Campari has become increasingly reliant on acquisitions, such as the 2012 purchase of Lascelles de Mercado, for growth. The profile looks at why this is the case, the benefits of its most recent acquisition and what more it should do to d...

Related articles

US: DISCUS hits back at song lyric study

The Distilled Spirits Council of the United States (DISCUS) has claimed most references to alcohol brands in music happen without permission after a study accused drinks firms of targeting younger consumers through popular songs.

Product Launch - US: Gruppo Campari's Skyy Infusions Vanilla Bean, Georgia Peach Vodkas

Gruppo Campari's Skyy Infusions Vanilla Bean, Georgia Peach Vodkas

US: Gruppo Campari eyes Aperol US boost after reclaiming distribution

Gruppo Campari has taken distribution of its Aperol brand in the US back in-house.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page