Opihr Oriental Spiced Gin is among the new brands Quintessential is hoping will deliver success

Opihr Oriental Spiced Gin is among the new brands Quintessential is hoping will deliver success

Quintessential Brands wants to “explode the myth” that the spirits industry is dominated by a few multi-national groups and is targeting becoming a global “mid-tier” player itself within five years.

In an exclusive interview with just-drinks, the company’s international brands & marketing director, Mike Salmon, has revealed the full extent of the recently-launched group’s plans. Salmon, the former CEO of Cutty Sark International, said the company, which already owns G&J Greenall, is in talks with a host of other firms to acquire more brands.

“We've set our sights at a mid-tier position, globally, as a spirits group,” Salmon told just-drinks last week. “But, we don't feel our ambitions will be limited by our ability to find funds. Bringing home the deal is the challenge, not funding it.”

He added: “We're looking for businesses with a combination of brand, manufacturing and distribution assets."

Salmon said he was confident about the London-headquartered group's deal-making abilities thanks to the previous experience of its founders, former Gruppo Campari CEO Enzo Visone and investment banker Warren Scott. 

Last week, the group week launched Opihr Oriental Spiced Gin, revealed plans to relaunch coffee liqueur Toussaint and announced a distribution deal with Marblehead in the UK

“The world may appear to be dominated by a few multi-national groups, but we plan to explode that myth and demonstrate in every market there are still a number of powerful local players,” said Salmon.

To read just-drinks' interview with Mike Salmon, click here.