Quintessential Brands takes Greenall’s, Bloom from Catalyst Brands
Quintessential bought Marblehead in 2014
UK spirits producer Quintessential Brands is to take distribution of the Greenall's and Bloom gin brands in-house, ending a four-year agreement with Matthew Clark's Catalyst Brands.
Quintessential said its Marblehead unit will handle the brands in the on-trade while Essential Drinks will be responsible for the off-trade and cash-and-carry channel. The switch will take place on 1 March.
The move follows Quintessential's acquisition of on-trade development company Marblehead in July 2014, with management saying today "the time is right" to bring the gins into the company.
"This will enable us to offer our complete gin portfolio including Opihr Oriental Spiced Gin and Berkeley Square London Dry Gin, as well as the recently launched Thomas Dakin craft gin, to all customers," said William Ovens, international commercial director for Quintessential Brands.
Last year, Quintessential Brands announced a three-year tie-up for Greenhall's with the The Jockey Club, making it the official gin across 15 UK racecourses.
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