Greenall’s will remain as the official gin of Lancashire County Cricket Club (LCCC) after brand owner Quintessential Brands renewed its tie-up. 

The new 12-month deal, which kicks-off next month, will see Greenall’s feature as the pouring gin at the club's Emirates Old Trafford ground, in Manchester. A tie-up was orginally agreed last year, which was Greenall’s first ever sports sponsorship. 

“We’ve been very happy with our collaboration with LCCC over the past year,” said Sinead O’Frighil, Greenall’s international brand manager. "We have seen the popularity of Greenall’s behind the bar, doing very well as the pouring gin in the club.” 

Last week, Quintessential Brands revealed it has appointed a former Moet Hennessy and Heineken executive as its commercial director for Asia-Pacific

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