As Coca-Cola announced it no longer has an interest in acquiring Quaker Oats Co. and the Gatorade sports drink, its archrival PepsiCo said it will be launching a $4 billion share buyback programme. Commenting on the announcement Roger Enrico, CEO at PepsiCo said: "It is a reflection of the strength of our businesses and our confidence in the consistent growth of Pepsi's already powerful cashflow."